Culture jamming a new form of free speech?

What I took from class the other night was a very clear view on the need for culture jamming. I also before class was a little unclear about what that phrase even mean. So this is my own definition. Culture jamming is a very recent discovery of artist freedom that allows one to challenge cultural hegemony and the repetitive and same structure ethics of main stream popular culture. In the ways spoken about in class culture jamming was done by way of some sort of creation which seems normal at first glace but is really a public spectacle to disrupt or protest an event, idea or mirroring a campaign to try and get attention and shift perspectives of people who pass. A read somewhere once that Cultural Jamming was the “The viral introduction of radical ideas” but I think the ideas are truthful. Maybe a tad extreme, but maybe not. Yes they protest against the normalcy of advertisement and some corporation’s techniques to promote product purchase but the messages portrayed should and generally are things we know about our society. So when people are outraged it severely puzzles me and the way to look at some people’s realization of our world today. I guess I just thought they knew, and we ready to embrace this new order of change. I believe it’s good, and I now understand why culture jamming was needed. I think it should be used more to get the important (as funny as some of the fake advertisements are) issues out to the people who will only look at the sign because they thinks it’s the new Calvin Klein ad. Then they see this…

And the consumer that maybe once thought they “needed” to product might think twice. In an ideal world of course.